How we think about launching into rare disease systems
Reports, articles, and a podcast from our work on product-system fit.
All insights(3)
Article
Why we focus on product-system fit
Product-market fit is necessary in healthcare, but it is not enough. Strong products can still fail to reach patients if the surrounding system is not ready to adopt and act on them. That missing piece is product-system fit.
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Article
The Joint Clinical Assessment and rare disease
One EU-wide review of clinical value. Twenty-seven national decisions still to win. For rare and orphan products, the JCA is the hardest test yet — and 2028 is closer than it looks.
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Article
How we measure ecosystem readiness
Readiness sounds soft. We make it a number you can manage.
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Working through a launch readiness question? Let's talk.
Tell us the disease area, the priority markets and the decision in front of you, and we will come back to you.